Executive Coaching Website
Overview
Design, development, and deployment of the complete web presence for Inna Herrmann's executive coaching brand VoiA: Voice & Attitude. A premium presence for the C-level segment: copper-gold aesthetic, structured inquiry funnel, digital business card, and live deployment on a dedicated VPS.
The Challenge
Inna Herrmann, trained singer, actress, and executive coach with over 25 years of experience, needed a digital presence that credibly positions her offering at the C-level. Her target audience expects discretion, quality, and an appearance that builds trust immediately. A generic template wouldn't just be inappropriate. It would actively work against her.
How We Got There
Built with Astro (hybrid rendering: SSG + SSR) and TypeScript. The design consistently communicates exclusivity through copper and gold tones, Cormorant serif typography, and animated scroll reveals. Alongside the one-page main site, a separate digital business card (/card) was developed. JSON-LD Structured Data (LocalBusiness schema), full OG/Twitter Card meta tags, and a GDPR-compliant contact form with Resend integration were implemented. A custom cursor with lag effect, magnetic CTA buttons, and a counter animation for the '24+ years' stat underline the quality of the presentation. Final deployment on a dedicated Nginx VPS.
The Outcome
voia-coaching.com is live. Three clearly positioned coaching formats (Executive 1:1, VIP Intensive Day, Leadership Workshop), three real CEO testimonials, social media integration (Facebook, Instagram, TikTok), legal pages (Impressum + Datenschutz), ready for the German market. Since launch, enquiries have been coming in from exactly the executives Inna wants to work with.
VoiA is my life's project. For years I had the vision, but neither the technical know-how nor the budget to actually make it happen. Harry not only understood what I was building, he found a financial solution that worked for me, without any compromise on the result. The presence radiates exactly what I bring to my clients: clarity, quality, and trust. Since the launch, the right enquiries have been coming in from exactly the executives I want to work with.